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Privacy Policy

Privacy PolicyAskbella Pty Ltd (ACN 644 793 902), trading as Askbella ("we", "us", or "Askbella" ), is committed to protecting your privacy. AskBella operates through both our mobile application ("App") and website ("Website"). This Privacy Policy explains how we collect, use, and protect your personal information across these platforms. If you have any questions, please contact us.Askbella Pty Ltd (ACN 644 793 902), trading as Askbella ("we", "us", or "Askbella" ), is committed to protecting your privacy. AskBella operates through both our mobile application ("App") and website ("Website"). This Privacy Policy explains how we collect, use, and protect your personal information across these platforms. If you have any questions, please contact us.This Privacy Policy forms part of, and is subject to the provisions of, our Terms and Conditions of Use (http://www.askbella.com.au/terms-and-conditions).This Privacy Policy forms part of, and is subject to the provisions of, our Terms and Conditions of Use (http://www.askbella.com.au/terms-and-conditions).
    We care about your privacy:
  • We will never rent, trade or sell your email address to anyone.
  • We will never publicly display your email address or other personal details that identify you.
    We care about your privacy:
  • We will never rent, trade or sell your email address to anyone.
  • We will never publicly display your email address or other personal details that identify you.
The Australian Privacy PrinciplesThe Australian Privacy Principles
We will treat all personal information in accordance with any and all obligations that are binding upon us under the Privacy Act 1988 (Cth) ("Privacy Act"). The Privacy Act lays down 13 key principles in relation to the collection and treatment of personal information, which are called the "Australian Privacy Principles"We will treat all personal information in accordance with any and all obligations that are binding upon us under the Privacy Act 1988 (Cth) ("Privacy Act"). The Privacy Act lays down 13 key principles in relation to the collection and treatment of personal information, which are called the "Australian Privacy Principles"
What is "personal information"?What is "personal information"?
Personal information held by askbella may include:Personal information held by askbella may include:
  • Your name and date of birth;
  • Residential and business postal addresses, telephone/mobile/fax numbers and email addresses;
  • IP address, device type, operating system, unique device identifiers, and app usage data;
  • Computer and connection information;
  • Details about your beauty product preferences, skin type, skin condition or product choices, if you choose to provide them for personalised recommendations and product advice;
  • Payment details, billing information, and purchase history if you make purchases through our platform;
  • Reviews, comments, and other interactions with our platform, including any content shared via askbella's interactive features;
  • Location data if you enable location services, which we use to improve your in-store experience and provide location-based services;
  • cookies, pixels, and similar tracking technologies;
  • any information that you otherwise share with us.
  • Your name and date of birth;
  • Residential and business postal addresses, telephone/mobile/fax numbers and email addresses;
  • IP address, device type, operating system, unique device identifiers, and app usage data;
  • Computer and connection information;
  • Details about your beauty product preferences, skin type, skin condition or product choices, if you choose to provide them for personalised recommendations and product advice;
  • Payment details, billing information, and purchase history if you make purchases through our platform;
  • Reviews, comments, and other interactions with our platform, including any content shared via askbella's interactive features;
  • Location data if you enable location services, which we use to improve your in-store experience and provide location-based services;
  • cookies, pixels, and similar tracking technologies;
  • any information that you otherwise share with us.
How we may collect your personal informationHow we may collect your personal information
We only collect personal information necessary to operate our business as an online beauty product shopping guidance service.We only collect personal information necessary to operate our business as an online beauty product shopping guidance service.
Information that you provide to usInformation that you provide to us
We may collect personal information that you provide to us about yourself when you:We may collect personal information that you provide to us about yourself when you:
  • Use our App or Website, including (without limitation) when you:
    • Register an account or subscribe to our App;
    • Filling out Skinalyser® quiz;
    • Making a purchase (if applicable);
    • Submitting reviews, comments, or participating in forums, chat rooms, or any user-generated content features;
    • Completing an online contact form to contact us;
  • Provide information to us by telephone or through marketing or competition application forms; or
  • Send us an email or other communication.
  • Use our App or Website, including (without limitation) when you:
    • Register an account or subscribe to our App;
    • Filling out Skinalyser® quiz;
    • Making a purchase (if applicable);
    • Submitting reviews, comments, or participating in forums, chat rooms, or any user-generated content features;
    • Completing an online contact form to contact us;
  • Provide information to us by telephone or through marketing or competition application forms; or
  • Send us an email or other communication.
IP Addresses and Device InformationIP Addresses and Device Information
We may collect and use IP addresses and device-related information when you access our App or Website. IP addresses help uniquely identify devices on a network and may be used for:We may collect and use IP addresses and device-related information when you access our App or Website. IP addresses help uniquely identify devices on a network and may be used for:
  • Security & Fraud Prevention – Detecting and preventing unauthorised access or fraudulent activities;
  • Session Management – Ensuring a smooth and secure user experience;
  • Analytics & Performance Monitoring – Understanding how users interact with our platform;
  • Security & Fraud Prevention – Detecting and preventing unauthorised access or fraudulent activities;
  • Session Management – Ensuring a smooth and secure user experience;
  • Analytics & Performance Monitoring – Understanding how users interact with our platform;
Additionally, we may collect web log data, device identifiers, and connection information to enhance security, improve our services, and prevent misuse of our platform.Additionally, we may collect web log data, device identifiers, and connection information to enhance security, improve our services, and prevent misuse of our platform.
Third-party services and cookiesThird-party services and cookies
We use various tracking technologies across our website and app to improve your experience, analyze usage, and deliver relevant content. These may include:We use various tracking technologies across our website and app to improve your experience, analyze usage, and deliver relevant content. These may include:
  • Third-party cookies: We may use third-party analytics, advertising, and service providers to improve functionality, personalise user experiences, and analyse usage trends. These third parties may collect and process data in accordance with their own privacy policies.
  • Device Identifiers & SDKs:
    • Our app may collect unique device identifiers, such as Google Advertising ID (GAID) or Apple IDFA, for analytics, personalisation, and advertising.
    • We use third-party SDKs (e.g., Firebase, Mixpanel, Sentry) for app performance monitoring, crash reporting, and analytics.
    • Some features may require push notifications or background data processing—you can control these in your device settings.
  • Third-Party Services: We use third-party services to support the functionality and operation of our platform, including hosting, authentication, analytics, AI processing, payment processing, and other essential services. These third-party providers may collect, store, and process personal data on our behalf in accordance with their own privacy policies. While we take reasonable steps to ensure that our partners handle data responsibly, we do not control their privacy practices. We encourage you to review their privacy policies to understand how your data is managed. By using our App and Website, you acknowledge that your data may be processed by these services as necessary for platform functionality.
  • Third-party cookies: We may use third-party analytics, advertising, and service providers to improve functionality, personalise user experiences, and analyse usage trends. These third parties may collect and process data in accordance with their own privacy policies.
  • Device Identifiers & SDKs:
    • Our app may collect unique device identifiers, such as Google Advertising ID (GAID) or Apple IDFA, for analytics, personalisation, and advertising.
    • We use third-party SDKs (e.g., Firebase, Mixpanel, Sentry) for app performance monitoring, crash reporting, and analytics.
    • Some features may require push notifications or background data processing—you can control these in your device settings.
  • Third-Party Services: We use third-party services to support the functionality and operation of our platform, including hosting, authentication, analytics, AI processing, payment processing, and other essential services. These third-party providers may collect, store, and process personal data on our behalf in accordance with their own privacy policies. While we take reasonable steps to ensure that our partners handle data responsibly, we do not control their privacy practices. We encourage you to review their privacy policies to understand how your data is managed. By using our App and Website, you acknowledge that your data may be processed by these services as necessary for platform functionality.
How we may use your personal informationHow we may use your personal information
    Your personal information may be used in order to:
  • verify your identity;
  • Provide our products and services to you, including implementing transactions you participate in via the Service;
  • identify you and assist you in obtaining and using our products and services;
  • recommend or assess your eligibility for our products and services;
  • administer and manage our products and services, including completing transactions and delivering acquired products and services;
  • contact you by email, telephone, SMS, push notifications, or other electronic communication regarding updates, informative communications, security updates, and service-related matters;
  • respond to any queries, feedback, or inquiries you may have and provide customer support;
  • conduct appropriate checks for credit-worthiness and for fraud;
  • prevent and detect any misuse of, or fraudulent activities involving, this App;
  • ensure that you and your account comply with all relevant laws and contractual obligations to us;
  • process payments securely;
  • conduct research and development in respect of our products and/or services;
  • gain an understanding of your information and communication needs or obtain your feedback or views about our products and/or services in order for us to improve them;
  • carry out planning and forecasting activities;
  • maintain and develop our business systems and infrastructure, including testing and upgrading of these systems;
  • ensure security and perform functions necessary to protect the security and proper functioning of the Service;
  • comply with legal obligations, assist in the enforcement of laws, resolve disputes, and enforce agreements;
  • investigate or pursue legal claims;
  • administer surveys, contests, or other promotional activities or events sponsored or managed by us or our business partners;
  • invite you to events, including online events;
  • make special offers related to our products and services;
  • promote and market our products;
    • and for any other purpose reasonably considered necessary or desirable by askbella in relation to the operation of our business.
    Your personal information may be used in order to:
  • verify your identity;
  • Provide our products and services to you, including implementing transactions you participate in via the Service;
  • identify you and assist you in obtaining and using our products and services;
  • recommend or assess your eligibility for our products and services;
  • administer and manage our products and services, including completing transactions and delivering acquired products and services;
  • contact you by email, telephone, SMS, push notifications, or other electronic communication regarding updates, informative communications, security updates, and service-related matters;
  • respond to any queries, feedback, or inquiries you may have and provide customer support;
  • conduct appropriate checks for credit-worthiness and for fraud;
  • prevent and detect any misuse of, or fraudulent activities involving, this App;
  • ensure that you and your account comply with all relevant laws and contractual obligations to us;
  • process payments securely;
  • conduct research and development in respect of our products and/or services;
  • gain an understanding of your information and communication needs or obtain your feedback or views about our products and/or services in order for us to improve them;
  • carry out planning and forecasting activities;
  • maintain and develop our business systems and infrastructure, including testing and upgrading of these systems;
  • ensure security and perform functions necessary to protect the security and proper functioning of the Service;
  • comply with legal obligations, assist in the enforcement of laws, resolve disputes, and enforce agreements;
  • investigate or pursue legal claims;
  • administer surveys, contests, or other promotional activities or events sponsored or managed by us or our business partners;
  • invite you to events, including online events;
  • make special offers related to our products and services;
  • promote and market our products;
    • and for any other purpose reasonably considered necessary or desirable by askbella in relation to the operation of our business.
From time to time we may email our customers/users with news, information and offers relating to our own products/services or those of selected partners. Your personal information may also be collected so that askbella can promote and market products and services to you. This is to keep you informed of products, services, and special offers we believe you will find valuable and may continue after you cease acquiring products from us. If you would prefer not to receive promotional or other material from us, please let us know and we will respect your request. You can unsubscribe from such communications at any time if you choose.From time to time we may email our customers/users with news, information and offers relating to our own products/services or those of selected partners. Your personal information may also be collected so that askbella can promote and market products and services to you. This is to keep you informed of products, services, and special offers we believe you will find valuable and may continue after you cease acquiring products from us. If you would prefer not to receive promotional or other material from us, please let us know and we will respect your request. You can unsubscribe from such communications at any time if you choose.
When we may disclose your personal informationWhen we may disclose your personal information
In order to deliver the products you require or for the purposes set out above, askbella may disclose your personal information to organisations outside askbella. Your personal information may be disclosed to these organisations only in connection with our App and Website, and askbella takes reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information. These organisations may carry out or provide:In order to deliver the products you require or for the purposes set out above, askbella may disclose your personal information to organisations outside askbella. Your personal information may be disclosed to these organisations only in connection with our App and Website, and askbella takes reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information. These organisations may carry out or provide:
  • customer enquiries;
  • mailing systems;
  • billing and debt-recovery functions;
  • information technology services;
  • marketing, telemarketing and sales services;
  • market research; and
  • App and website usage analysis.
  • customer enquiries;
  • mailing systems;
  • billing and debt-recovery functions;
  • information technology services;
  • marketing, telemarketing and sales services;
  • market research; and
  • App and website usage analysis.
    In addition, we may disclose your personal information to:
  • your authorised representatives or legal advisers (when requested by you to do so);
  • credit-reporting and fraud-checking agencies;
  • credit providers (for credit-related purposes such as creditworthiness, credit rating, credit provision and financing);
  • our professional advisers, including our accountants, auditors and lawyers;
  • government and regulatory authorities and other organisations, as required or authorised by law;
  • organisations who manage our business strategies, including those involved in a transfer/sale of all or part of our assets or business (including accounts and trade receivables) and those involved in managing our business risk and funding functions;
  • third party organisations and other service providers who may require access to your information for the purposes of carrying out services on askbella's behalf, including by way of example, data analysis and key insight services, marketing, auditing, email, mobile application, infrastructure provision services, and any other services as deemed necessary by askbella; and
  • the police or other appropriate persons where your communication suggests possible illegal activity or harm to others.
    In addition, we may disclose your personal information to:
  • your authorised representatives or legal advisers (when requested by you to do so);
  • credit-reporting and fraud-checking agencies;
  • credit providers (for credit-related purposes such as creditworthiness, credit rating, credit provision and financing);
  • our professional advisers, including our accountants, auditors and lawyers;
  • government and regulatory authorities and other organisations, as required or authorised by law;
  • organisations who manage our business strategies, including those involved in a transfer/sale of all or part of our assets or business (including accounts and trade receivables) and those involved in managing our business risk and funding functions;
  • third party organisations and other service providers who may require access to your information for the purposes of carrying out services on askbella's behalf, including by way of example, data analysis and key insight services, marketing, auditing, email, mobile application, infrastructure provision services, and any other services as deemed necessary by askbella; and
  • the police or other appropriate persons where your communication suggests possible illegal activity or harm to others.
Contacting us about privacyContacting us about privacy
If you would like more information about the way we manage personal information that we hold about you, or are concerned that we may have breached your privacy, please contact us by email at ask@askbella.com.au.If you would like more information about the way we manage personal information that we hold about you, or are concerned that we may have breached your privacy, please contact us by email at ask@askbella.com.au.
Access to your personal informationAccess to your personal information
In most cases, you may have access to personal information that we hold about you. We will handle requests for access to your personal information in accordance with the Australian Privacy Principles. All requests for access to your personal information must be directed to the Privacy Officer by email or by writing to us at our postal address. We will deal with all requests for access to personal information as quickly as possible. Requests for a large amount of information, or information that is not currently in use, may require further time before a response can be given. We may charge you a fee for access if a cost is incurred by us in order to retrieve your information, but in no case will we charge you a fee for your application for access.In most cases, you may have access to personal information that we hold about you. We will handle requests for access to your personal information in accordance with the Australian Privacy Principles. All requests for access to your personal information must be directed to the Privacy Officer by email or by writing to us at our postal address. We will deal with all requests for access to personal information as quickly as possible. Requests for a large amount of information, or information that is not currently in use, may require further time before a response can be given. We may charge you a fee for access if a cost is incurred by us in order to retrieve your information, but in no case will we charge you a fee for your application for access.
    In some cases, we may refuse to give you access to personal information that we hold about you. This may include circumstances where giving you access would:
  • be unlawful (e.g., where a record that contains personal information about you is subject to a claim for legal professional privilege by one of our contractual counterparties);
  • have an unreasonable impact on another person's privacy; or
  • prejudice an investigation of unlawful activity.
    In some cases, we may refuse to give you access to personal information that we hold about you. This may include circumstances where giving you access would:
  • be unlawful (e.g., where a record that contains personal information about you is subject to a claim for legal professional privilege by one of our contractual counterparties);
  • have an unreasonable impact on another person's privacy; or
  • prejudice an investigation of unlawful activity.
We may also refuse access where the personal information relates to existing or anticipated legal proceedings, and the information would not be accessible by the process of discovery in those proceedings.We may also refuse access where the personal information relates to existing or anticipated legal proceedings, and the information would not be accessible by the process of discovery in those proceedings.If we refuse to give you access, we will provide you with reasons for our refusal.If we refuse to give you access, we will provide you with reasons for our refusal.
Correcting your personal informationCorrecting your personal information
We will amend any personal information about you that is held by us and that is inaccurate, incomplete or out of date if you request us to do so. If we disagree with your view about the accuracy, completeness or currency of a record of your personal information that is held by us, and you ask us to associate with that record a statement that you have a contrary view, we will take reasonable steps to do so.We will amend any personal information about you that is held by us and that is inaccurate, incomplete or out of date if you request us to do so. If we disagree with your view about the accuracy, completeness or currency of a record of your personal information that is held by us, and you ask us to associate with that record a statement that you have a contrary view, we will take reasonable steps to do so.
Storage and security of your personal informationStorage and security of your personal information
We are committed to maintaining the confidentiality of the information that you provide us and we will take all reasonable precautions to protect your personal information from unauthorised use or alteration. In our business, personal information may be stored both electronically (on our computer systems and with our website hosting provider) and in hard-copy form. Firewalls, anti-virus software and email filters, as well as passwords, protect all of our electronic information. Likewise, we take all reasonable measures to ensure the security of hard-copy information.We are committed to maintaining the confidentiality of the information that you provide us and we will take all reasonable precautions to protect your personal information from unauthorised use or alteration. In our business, personal information may be stored both electronically (on our computer systems and with our website hosting provider) and in hard-copy form. Firewalls, anti-virus software and email filters, as well as passwords, protect all of our electronic information. Likewise, we take all reasonable measures to ensure the security of hard-copy information.
Third party websitesThird party websites
You may click-through to third party websites from this App, in which case we recommend that you refer to the privacy statement of the websites you visit. This Privacy Policy applies to this App only and askbella assumes no responsibility for the content of any third party websites.You may click-through to third party websites from this App, in which case we recommend that you refer to the privacy statement of the websites you visit. This Privacy Policy applies to this App only and askbella assumes no responsibility for the content of any third party websites.
Re-marketingRe-marketing
We may use Google Ads, Facebook, and TikTok re-marketing services to advertise on third-party platforms to previous visitors of our App and Website based on their interactions. This helps us tailor our marketing to better suit your needs and display relevant advertisements.We may use Google Ads, Facebook, and TikTok re-marketing services to advertise on third-party platforms to previous visitors of our App and Website based on their interactions. This helps us tailor our marketing to better suit your needs and display relevant advertisements.These ads may appear in places such as Google Search results, the Google Display Network, Facebook, Instagram, and TikTok. To achieve this, Google, Facebook, and TikTok may use cookies, pixel tags, or similar tracking technologies. Any data collected by these platforms is processed in accordance with their respective privacy policies. AskBella does not receive any personal data from these platforms.These ads may appear in places such as Google Search results, the Google Display Network, Facebook, Instagram, and TikTok. To achieve this, Google, Facebook, and TikTok may use cookies, pixel tags, or similar tracking technologies. Any data collected by these platforms is processed in accordance with their respective privacy policies. AskBella does not receive any personal data from these platforms.You can manage your ad preferences or opt out of targeted advertising through the following links:You can manage your ad preferences or opt out of targeted advertising through the following links:
Changes to this Privacy PolicyChanges to this Privacy Policy
From time to time, it may be necessary for us to revise this Privacy Policy. Any changes will be in accordance with any applicable requirements under the Privacy Act and the Australian Privacy Principles. We may notify you about changes to this Privacy Policy by posting an updated version on both the App and the Website.From time to time, it may be necessary for us to revise this Privacy Policy. Any changes will be in accordance with any applicable requirements under the Privacy Act and the Australian Privacy Principles. We may notify you about changes to this Privacy Policy by posting an updated version on both the App and the Website.If you require any further information about the Privacy Act and the Australian Privacy Principles, you can visit the Federal Privacy Commissioner's website (see www.privacy.gov.au).If you require any further information about the Privacy Act and the Australian Privacy Principles, you can visit the Federal Privacy Commissioner's website (see www.privacy.gov.au).