About Us Section 1

Unbiased advice, backed by science

Unbiased advice, backed by scienceWhat are the best beauty products for you? The answers are in your skin. Try our Skinalyser® now and askbella will scientifically match your skin to the most suitable products in an instant.What are the best beauty products for you? The answers are in your skin. Try our Skinalyser® now and askbella will scientifically match your skin to the most suitable products in an instant.START SKINALYSER®

Our story

Our story
In a world clouded by sponsorships and commercial collaborations, it's hard to find a source of skincare information you can trust. Askbella was created out of a genuine longing for honest, independent advice on beauty products.In a world clouded by sponsorships and commercial collaborations, it's hard to find a source of skincare information you can trust. Askbella was created out of a genuine longing for honest, independent advice on beauty products.The AI built in to our Skinalyser® tool sifts through the vast array of products on the market, finding the best match for your skin. It's simple, clinical and unbiased.The AI built in to our Skinalyser® tool sifts through the vast array of products on the market, finding the best match for your skin. It's simple, clinical and unbiased.
With it, our aim is to take the confusion and mis-information out of purchasing beauty products. We want to help you make the right purchase decision, saving you time and money and minimising wastage.With it, our aim is to take the confusion and mis-information out of purchasing beauty products. We want to help you make the right purchase decision, saving you time and money and minimising wastage.We know we can help make your skincare search a success - and we look forward to hearing your story soon!We know we can help make your skincare search a success - and we look forward to hearing your story soon!Keep in touch.Keep in touch.
Signature
Elaine Yang
Founder of askbella
Elaine Yang
Founder of askbella
About Us Section 3

The answers are in your skin

The answers are in your skinOnce you build your own skincare profile, you will receive product recommendations based purely on your skin. It’s the science behind skincare, combined with the flexibility of online shopping, to make finding your perfect match easier than ever.Once you build your own skincare profile, you will receive product recommendations based purely on your skin. It’s the science behind skincare, combined with the flexibility of online shopping, to make finding your perfect match easier than ever.

What we promise

What we promiseWe have some simple principles we follow to make skincare less baffling.We have some simple principles we follow to make skincare less baffling.
NO MORE SEARCHING
NO PAID ENDORSEMENTS
100% ONLINE
NO MORE SEARCHING
NO PAID ENDORSEMENTS
100% ONLINE

FAQ

FAQ
Got a question about your skin?Got a question about your skin?Chances are someone in our community has already found the answer.Chances are someone in our community has already found the answer.

We definitely can!

Starting with the skin quiz, we can analyse your skin type and any skin concerns you may have. From there, you will be matched with a range of products that are suited to your skin based on your answers.

Once you have completed the quiz, if you still have any questions about choosing the right products, you can get in touch with the askbella team here.

The difference between using askbella and visiting an offline beauty store is the unbiased advice and selection of brands available. We don't have sales assistants earning commissions or rewards for recommending certain products or brands, so you can trust that the results you receive from completing the skin quiz, are going to be completely tailored to your answers and your skin.

We love beauty just as much as you do, so if you need to discuss your results or have any questions about the products that the skin quiz has recommended, please reach out to us.

Using the askbella website is super easy!

The first step is to head to the Skinalyser® skin quiz where we will ask you some important questions to find out all about your skin type.

From there, we will give you your personalised results and product recommendations.

Not only will we explain what they mean, but you will also be introduced to your new skincare routine and have the chance to mix and match your favourite products to create your own.

Next, you can either find the best online price for your chosen products or save them for later.

Once you have created an account, askbella will record your results and save them for you, so that every time you return, they will still be there. Whether you choose to stick with those results or retake the quiz, your account will update to suit your results each time.

We understand that your skin changes, sometimes even by the season, so there are no limits as to how many times you can retake the skin analysis.

Once you have completed the skin quiz, you will receive personalised results with a list of products suited to your skin.

Once you view a product, you can look at the product details to find out which retailer is selling it for the lowest price.

You will then be taken to their website to buy your product.

The best part about selecting your favourite products through askbella is the ability to see unbiased skincare results from a range of different brands.

Often when you shop through a single retailer, you are limited by the range of brands they sell. So we wanted to change the way you put together your skincare routine since most skin need a range of different products, which may not be available all in the same brand.

To find out more about exactly how many products and brands we have available, you can head to our product list and take a look for yourself.

Skin changes. And it changes often.

If you experience any significant changes in your skin, your lifestyle or even where you live, we recommend that you take the quiz again to check if the products are still right for you. Often you may just need an additional product in your skincare routine or a slight change in the ones that you are using.

Also, skin can change seasonally. So many people find that in the warmer months they may need to swap to a summer skincare routine to suit the change in the climate.

Don't stress, however, often when a skincare routine changes, it is only minor.

Absolutely anyone can benefit from a personalised skincare routine.

And the best part about using askbella is that using the skin analysis, you can find a routine that is designed to suit your skin type personally.

By choosing how many steps in your routine, you can get real results based on your preferences. Not everyone wants a complicated selection of products, but some do. So we have designed a process that caters to everyone.

The good thing about using the skin quiz is the fact that the detailed questions will help diagnose your skin type and assist in treating any skin conditions you may not have realised you had.

And while askbella recommends skincare for all skin types and concerns, we encourage you to see a doctor or dermatologist if you’re struggling with long-term or severe skin issues.

Press coverage

Press coverage
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