Skin Types

Skin Concerns

Skincare Routine

Skincare FAQ

The SK-II brand is based on a miracle: the discovery of a special gift of nature, called 'SK-II Pitera'. The story began when SK-II developers tracked the facial patterns of 100 women in Akita, Japan over a 10-year period to investigate the various factors of skin ageing. The researchers concluded that a perfectly youthful-looking complexion involves an intricate balance of five dimensions: smoothness, clearness, radiance, firmness, and lack of lines.